Download SAP Certified Associate - Implementation Consultant - SAP Emarsys.C_C4H22_2411.VCEplus.2025-03-21.24q.vcex

Vendor: SAP
Exam Code: C_C4H22_2411
Exam Name: SAP Certified Associate - Implementation Consultant - SAP Emarsys
Date: Mar 21, 2025
File Size: 15 KB
Downloads: 2
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Demo Questions

Question 1
You are building an abandoned cart program that uses a discount voucher. You don't want any users to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that spam multiple days. Which participation setting do you need?
  1. Contacts can enter this program again 30 days and 0 hours after exiting it.
  2. Contacts can enter this program again 30 days and 0 hours after entering it.
  3. Contacts can enter this program only once, ever.
  4. Contacts can enter this program any time, even if they are still in it.
Correct answer: A
Question 2
You are an account owner. You are asked to add a new administrator with access to Smart Insight. Which user role do you select?
  1. Administrator
  2. Operator
  3. Account owner 
  4. BI administrator
Correct answer: D
Question 3
Where can you check the average purchase details of a contact? Note: There are 2 correct Answer to this question.
  1. Content > Predict Dashboard > Data Sources > Live Validator
  2. Search > Search by email address > Edit Contact > Unified Customer Profile
  3. Analytics > Customer Lifecycle > Customer Lifecycle
  4. Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile
Correct answer: C
Question 4
Which of the following apply to the msrp field in the product data file? Note: There are 3 correct Answer to this question.
  1. It is the original price of the product.
  2. The currency is not included.
  3. The comma (,) is always used as the decimal mark.
  4. It is a mandatory field.
  5. The msrp value must be higher than the price for it to appear in the recommendation.
Correct answer: ABE
Question 5
Which database cannot be used for campaign personalization in SAP Emarsys Customer Engagement?
  1. Amazon Redshift
  2. Microsoft SQL Server
  3. MySQL
  4. Google BigQuery
Correct answer: D
Question 6
You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying 'Too few contacts''. How is this possible? Note: There are 2 correct Answer to this question.
  1. The audience is updated on a daily basis only.
  2. The audience was archived.
  3. The network audience was created but there are not enough contacts.
  4. The network audience was created but the transfer of the contacts failed. 
Correct answer: AC
Question 7
Sarah left a product in her cart on your website. You'd like to build an automated customer journey so that she completes her purchase. Which trigger option from the list below do you need to use in your Interactions program?
  1. Web Extend event
  2. Wishlist event
  3. Product catalog update
  4. Mobile event
Correct answer: A
Question 8
You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted? Note: There are 2 correct Answer to this question.
  1. Include the field names in the first row.
  2. Leave fields empty when they do not have a value.
  3. Use a pipe to separate fields.
  4. Use ASCII encoding.
Correct answer: AB
Question 9
You are implementing Web Channel and you are told to use all web campaign types available. What are your choices? Note: There are 3 correct Answer to this question.
  1. Overlay: to have content appear above the normal website content
  2. Ribbon: to display a ribbon at the top or bottom of the page
  3. Category: to insert a category-level recommendation
  4. Embed: to replace a selected element on your website
  5. Space: to insert blank elements on your website
Correct answer: ABD
Question 10
You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts? Note: There are 3 correct Answer to this question.
  1. Use date of birth.
  2. Use email address.
  3. Use first name and last name.
  4. Use an external ID.
  5. Use an SAP Emarsys Customer Engagement internal ID.
Correct answer: BDE
Question 11
You select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks. When is the segment refreshed? Note: There are 2 correct Answer to this question.
  1. As soon as the Web campaign is launched
  2. Every 6 hours
  3. Hourly
  4. On a daily basis
Correct answer: AB
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